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The Challenge
Secrest Wardle is one of Southeast Michigan’s most respected law firms, but the exceptional quality of their legal services was not being reflected in their marketing collateral. With a generic corporate identity, an outdated website, and very few printed pieces to communicate with current and potential clients, the firm needed a comprehensive marketing campaign that would not only bring its image up to date, but also provide a clear plan for the future.

The Solution
Working closely with the firm’s senior partners, Emsix developed a marketing strategy that identified areas of potential growth and provided real solutions to target these areas. We entirely reinvented the firm’s visual identity, giving it a fresh and contemporary, yet highly professional new look. We also helped discover new efficiencies and evolve a new, more effective business plan though the process of organizing the firm’s information and departments.