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The Challenge
Comerica Bank is constantly developing services using new technologies to make their operations more efficient while giving their clients more convenience and control. To keep their employees and clients informed they needed a simple solution that introduced the new services without breaking the bank.

The Solution
We designed a series of interactive business card CDs that provided in-depth introductions to Comerica’s services and product offerings. These CDs communicated an innovative, consistent, and highly professional identity for Comerica, and even included step-by-step instructions for new users that were lively and dynamic enough to make learning enjoyable. Easily distributed and perfect as a leave-behind at meetings with current and potential clients, they proved to be an invaluable sales and marketing tool.